It’s no secret that having a blog offers a ton of benefits to small business owners. If you are thinking about outsourcing this important task, you may have considered buying blog posts from low-cost agencies or content mills. Unfortunately, this is a case where you absolutely get what you pay for. In the long run, cheap blog posts will often cost you much more than you bargained for.
Content mills, also called content farms, typically employ hundreds or even thousands of writers. They sell articles and blog posts at an extremely low cost, sometimes as little as few pennies per word. For busy entrepreneurs looking to keep their blogs active on a tight budget, the decision may seem like a no-brainer.
The appeal of a content mill is definitely too good to be true. I’ve outlined just a few of the reasons why you absolutely must steer clear of cheap blog posts.
Potential Language Barriers
Because the pay is so low, content mills are an attractive employment option for writers in countries with a lower cost of living. When working with a low-cost agency, it’s likely that the writer you are matched up with may be from India, Pakistan, or the Philippines. While foreign writers may be decent at their craft, English is a notoriously difficult language for non-native writers to learn. Despite their best efforts, the language barrier often shows through in their writing.
Minimal Quality Standards
Some agencies pay their writers as little as $3.50 per article! In order to make any money doing this type of work, writers must bang out content as quickly as possible. It’s not economically feasible for them to do research on your topics, and the pieces usually contain very few facts or useful details.
Churned-out posts that focus around a keyword instead of on providing value can do more harm than good. Google and other search engines are smart enough to be able to tell when website posts are created just to take up space. Not only will this not help your rankings, in extreme cases, it may cause your site to be penalized.
Lack of Personality
Cheap blog post writers won’t take the time to understand your business. They typically receive a title, word count, and keyword. The rest is up to them. You will have little to no control over the spin of the final piece. Some mills allow you to request revisions, but you’re likely to find that it takes up more of your time than it’s worth.
You are also likely to get a different writer for each post. This makes it impossible for you to develop a unique voice for your brand. Your readers will have a hard time connecting to you when the tone and style of your blog are continually changing.
No Guarantee of Content Originality
Many cheap blog posts are copied directly from other sites or only slightly altered in an attempt to beat search engine algorithms. While using duplicated content may or may not result in a Google penalty, the piece will certainly not help your SEO rankings. These posts provide no value to readers and are a complete waste of your time and money.
Cheap Blog Posts Can Damage Your Credibility
Cheap blog posts are more likely to contain spelling mistakes and have glaring grammatical errors. Unless you are willing to thoroughly proofread each post before publishing, it’s only a matter of time before these embarrassing mistakes find their way onto your website. This will make you look careless and quickly damage your credibility.
If this post was a wake-up call for you, don’t dismay. Well-written blog posts with a strong call-to-action are an extremely valuable asset. Hiring a qualified writer will ensure that your blog posts reflect the high standards you hold for your company. It will cost you a little bit more on the front-end, but it’s hard to put a price on your reputation.