Blogging for business is one of the fastest growing digital marketing trends of 2017. Customers now look to blogs for information, hacks, how-to instructions, industry insights, and inspiration. As more businesses embrace the power of blogs to drive growth, the number of posts is growing exponentially.
As of July 2017, over 4.2 million blog posts are published every day. A casual internet search for almost any given topic will result in thousands of results. If you want your blog to get noticed, you must publish stand-out posts that are designed to cut through the noise.
Whether you write your own blog posts or outsource to a professional, it’s important to track your results. Here are 6 signs that your blog is working for you.
When sharing your blog on social media, the ultimate goal is to drive traffic back to your website. This is where your readers can learn more about your company and move down the pipeline towards becoming paying customers. Blog posts with high click-through rates indicate that you’ve chosen topics of interest and crafted compelling headlines. You’ve done a great job making your readers want to learn more.
Social Media Engagement
Social media likes, shares, and comments are an excellent way to measure the positive impact of a blog post. This shows that you have engaged your audience and your piece is powerful enough to elicit a reaction. Reader engagement is also one of the components of the Facebook Edgerank algorithm that determines whether your posts show up in newsfeeds.
Email List Growth
If your email subscriber list is growing from week to week, you have created content that is compelling enough to encourage your readers to want to opt-in. This shows that they have connected with your unique voice and don’t want to miss any of your future content.
Reduced Bounce Rates
Bounce rates refer to the amount of time a visitor stays on your site before moving on. Decreasing rates indicate that readers are spending more time exploring your content. Your post has driven readers to your website and they found enough additional value there to stay there even longer.
If your posts are relevant and interesting, your traffic and click-throughs will continue well beyond the first day of posting. When a post creates a buzz, the traffic will actually increase in the days and weeks following the initial posting as more people view and share it.
Bloggers often search for established blogs in their industry to pitch guest-posting opportunities. When you begin to receive these pitches, you will know you are on the right track with your blog
Blogging for business can be extremely rewarding if done correctly. If your posts aren’t giving you the results you expected, it’s time to take a close look at your strategy. Tracking your results using multiple benchmarks helps to determine what adjustments need to be made.
Have questions about your blogging and social media strategy? Contact me today for a free 30-minute consultation.