Blogging for business is a trend you can’t afford to ignore. Gone are the days of cold-calling or going door-to-door to find new prospects. In fact, it’s predicted that by the year 2020 consumers will manage 85% of their business relationships without any human interaction1. This means that most customers will learn everything they know about your business by doing their own internet research. The online presence you create will be the driving force for your business growth.
A study2 by HubSpot found that small businesses that blog generate 126% more leads than those that don’t. Blogging is one of the best ways to establish yourself as a credible and caring business. This is the first step to engaging readers and converting them into paying customers.
Before diving into the reasons why your business needs a blog, I’ll quickly explain what exactly I mean by blogging for business. If you are already familiar with this, you may want to skip to the next section. Everybody else, read on.
What is Blogging for Business?
The word blog is short for web log. In its simplest form, it’s an internet service that allows the posting of short-form content. Some users post blogs in the form of a journal. Many others choose to focus their posts on a certain subject matter.
Business blogs should be focused on subjects that are directly or indirectly related to the business. The best blogs offer an array of interesting information beyond the products and services being offered. For example, a bridal gown shop might create blog posts about wedding photography, choosing the perfect cake, or tips for dealing with your mother-in-law. The purpose of a business blog is to draw the reader’s interest by providing information that they need.
Why Do Businesses Need to Blog?
Blogging has been proven to be one of the best low-cost ways for a business to grow their revenues. A great blog can help you to engage with your customers and convert prospects. If your business doesn’t have an active blog, you are missing the boat. Here are 3 compelling reasons why you need to stop procrastinating and start blogging right now.
#1. Active Blogs Drive Traffic to Your Website
You may have the best website on the planet, but it doesn’t mean squat if you don’t get any traffic. Many businesses find out the hard way that cutting-edge website design, custom graphics, and exceptionally compelling copy simply aren’t enough.
Frequently updating your site with valuable information in the form of blog posts increases the chances of higher search engine rankings. More importantly, it creates a positive user experience. This gives readers a reason to share your message through their favorite social media channels.
#2. Well-Written Blogs Strengthen Credibility
To be effective, your blog post must be more than a thinly-veiled sales pitch. Don’t even try to get away with a bunch of keyword-stuffed nonsense. Your objective must always be to provide real value to your readers.
Every post you publish should provide information about a relevant topic. Readers will appreciate you taking the time to answer burning questions or provide solutions to their problems. Doing so gives you the opportunity to position yourself as an authority in your industry.
This information-sharing strategy also allows you to showcase your problem-solving abilities. It shows your readers that you care enough about them to share your valuable knowledge for free.
#3. Blogs Help Convert Web Traffic into Paying Customers
If you’re new to blogging for business, you may be wondering how giving information away for free can convert into increasing revenue. The method is actually quite simple.
A well-written blog post will include a call to action (CTA). This is the content in your blog that lets your readers know what you want them to do next. It can be as simple as closing your post with an invitation to contact you. In other cases, you may ask your readers to sign up for your newsletter or follow you on social media. Another common tactic is to require readers to provide their email address in exchange for more in-depth information.
Obtaining an email address means that you have a pre-screened business lead who has already shown interest in what you have to offer. The ball is now in your court to follow up with more information about how you can help your reader solve their problems. This is the opening you need to hook your prospect and turn him or her into a valuable paying customer.
Creating a blog for your business is easier than you may think. If you have a website, you most likely already have the platform that you need. If you don’t enjoy writing or simply don’t have the time, outsourcing this task can be a smart business move.
Hiring a skilled blog writer offers the potential for exceptional return on investment. Outsourced blogging can help you to grow your business without taking time away from the things you do best.
Do you have questions about starting or updating your blog? Contact me today to learn how I can help.